2021 is starting off with a bang for Aveda! Over the past 5 years, Aveda has strived to become a 100% vegan company and have made fantastic inroads. But before we get into that, here is a bit of background information on the company.
Aveda was founded over 40 years ago by Horst, Rechelbacher, an Austria hairdresser. Horst was a man who was always on a journey of self-discovery and this quest took him to India where he discovered Ayurvedic Medicine. Through learning about Ayurveda and how this practice and philosophy interact in all aspects of life, he wanted to create a hair product range using Ayurveda as the foundation. This is how Aveda was created.
From day one, the core mission of Aveda was to create beauty products that are not only good for you but good for the world. Aveda has been a proud cruelty-free company since its conception. They have never tested on animals or engaged a 3rd party to test on animals on their behalf. They have also never sold their products into countries that require cosmetics to be tested on animals.
Aveda products are manufactured in Blaine Minneapolis, USA and made using 100% wind power. Furthermore, it is a Carbon Neutral company will be a Carbon Positive company in the coming years!
Aveda derives all the ingredients for their products from natural sources. The only non-vegan ingredients that were used in the products were beeswax and honey. In an effort to become 100% vegan, these ingredients were formulated out of the products they were in and as of 1st January 2021, Aveda is now a certified Vegan company!
Zucci Hairdressing has chosen to partner with Aveda for so many years, not only for all the reasons listed above but because there is no other (we have looked) beauty company that offers the following:
What’s more, Aveda is:
To formulate their products, Aveda uses ingredients which are naturally derived, certified organic and sourced from sustainable or renewable plant-based origins that do not negatively impact the ecosystem from which they are sourced.
Some of the key ingredients include:
Emblica Officinalis (Amla) Fruit Extract – Otherwise known as the Indian Gooseberry, Amla is a herb which is known to promote strong shiny hair. Sourced from the independent Devarashtre farm, Amla is completely natural and organic and is used in products for thickening the hair.
Prunus Serrulata Flower (Cherry) Extract – this naturally derived extract from the Cherry Flower is included to provide conditioning and nourishment for the hair.
Linum Usitatissimum (Flaxseed) Seed Extract – naturally derived from flaxseed, this ingredient is used for slip and texture.
Panax Ginseng (Ginseng) Root Extract – packed full of antioxidants, Ginseng is used in Aveda formulations to invigorate and revitalise the hair.
Mentha Piperita (Peppermint) Leaf Extract – derived from the peppermint herb, this is used to invigorate the hair, scalp and skin.
Chenopodium Quinoa Seed Extract – quinoa is a vegetable protein that is known for adding strength to the hair.
Butyrospermum (Shea Butter) Parkii – derived from shea, the butter is used for smoothing and softening.
Curcuma Longa (Turmeric) Root Extract – often used in Indian cuisine, natural organic turmeric is used for its invigorating properties. It’s sourced from Nisarga’s organic Umbari farm which creates jobs for nearby villagers.
All of Aveda’s essential oils are processed using steam distillation and include:
As a company with a conscience, Aveda is continually aware of how its production affects the environment and is constantly working to minimise packaging while increasing its use of recyclable and post-consumer recycled materials. Aveda is proud to be the first beauty company using 100% post-consumer recycled PET packaging which accounts for over 85% of their PET bottles and jars.
Aveda wholeheartedly believes that business and environmental sustainability must go hand-in-hand. They not only support the development of renewable wind energy to help offset their carbon footprint but are proud to be the first beauty company to manufacture using 100% wind power, purchasing wind-generated electricity via a program called Wind Source®.
So, as you can see, there are so many reasons why Zucci Hairdressing made the decision to use Aveda products and will continue to do so. They’re not only responsibly sourced and manufactured but their natural ingredients offer exceptional performance without the use of parabens, phthalates or sodium lauryl sulfate.
Put simply: they’re good for you and good for the environment.