New Aveda Collection – Culture Clash

We live in a world rich with culture. Whether we travel the world or surf the net, it seems we’re always picking up bits of custom, tradition and fashion that broaden our sense of what’s beautiful. Culture Clash is the unification of indigenous arts, street grunge and high-end couture fashion all working in perfect harmony together to create this effervescent, electrifying and elegant collection.

The hair presented is classic in its creation but forward and edgy in its presentation. The way in which Aveda have embraced colour and brightness in the collection creates a welcomed reliability, a unique approach from the traditional earthy tones and hues that have been represented within past collections.

The images you see here are tribal, folkloric, futuristic and chic. They are also a dare. We dare you to explore courageously, disobey the rules, see with new eyes and be true to yourself. We hope you enjoy the results — and the journey — as much as we have.

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